Digital marketing strategies backed by data intelligence and integrity.
Building connections for mission-driven organizations, non-profits, small businesses, media outlets and tech companies looking to engage their audience through customized content and storytelling.
Everyone has a story
Your story matters. And the world needs to hear it.
But it’s tough. People are constantly bombarded with content and you’ve got to cut through the noise.
We’ve found that the best way to stand out and connect with your audience is by sharing what’s uniquely yours - your story.
We’ll work with you to tell your story in compelling ways online.
OUR ETHOS
Services
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Social Media Strategy
To make content that stops the scroll and connects with your target audience, you need a data-driven plan backed by analytics and audience insights unique to your organization. We audit your content performance identify audience trends, and co-build new approaches that map to your business goals. We’ll build the strategy and help you implement it.
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Content + Storytelling
Every piece of content you share is a part of your unique story. It’s what connects you to your audience. Partner with us to bring your stories to life through visuals that connect and inspire, using well-crafted video, compelling photography, and stellar graphic content to elevate your narrative.
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Analytics
Digital analytics are essential for measuring success - let us sort through the numbers for you. We roll up our sleeves and dive deep into the metrics to understand whether your strategies are connecting with your audience and meeting your business goals.
What are others saying about Up Media?
Nona Jones
Global Ambassador, YouVersion
Author, Speaker, Entrepreneur
“Up Media is the best-in-class resource to have on your team for navigating the ever-changing landscape of social technology. Having worked with them in many capacities, I can steadfastly endorse their work. Their ability to diagnose problems and quickly build a workable strategy to address them is what sets this team apart from other consultants I have worked with. If you want results, you need Up Media on your team!”
Mark Forrester
Director, Communications and Public Relations, Assemblies of God
“Up Media has been an invaluable resource for AG News. With the team’s blend of qualified experience in news and digital media, they were able to uncover new insights about the AG News audience and content performance, providing a launching pad for new success for all team members. Up Media’s unique insights moved team members forward with ideas and practical tactics to evolve our storytelling strategy.”
Charity Reeb
”Up Media is my "secret weapon" for building online communities who are passionate ambassadors for the causes I serve. Their team understands the ever-changing landscape of social media, but more importantly, they understand that every person we engage with online is a real person with needs, interests, and responsibilities. Meaningful relationships are at the heart of every cause-centered campaign and Up Media's work is paramount to nurturing those relationships.”
Co-Founder, Greater
Ryan Zies
Director, Marketing and Communication, Churchome
”Up Media is one of the best and most industry-knowledgeable partners I have been able to work with. They brought excellent, data-driven strategies and advised on long-term execution goals to help our organization make an even bigger impact. I highly recommend Up Media!”
Meet the founder
Kyle Michael Miller
Founder
Kyle is a visual storyteller, communicator, and digital strategy leader with 14+ years of experience working in the media, tech, nonprofit, and healthcare industries. Kyle is someone who likes to take the route less traveled or the one that doesn’t exist. He’s not afraid to take the risk, to step out on faith, and believe for something that goes against what’s always been done.
For nearly 7 years, he contributed content to every aspect of TODAY’s digital and broadcast platforms and worked to build the show’s brand on 12+ digital platforms. Kyle spent the majority of his time at TODAY working on the Fourth Hour with Kathie Lee Gifford and Hoda Kotb, organically growing their social community by more than 1.5 million fans. The growth opened the door to monetize the social accounts with high-profile sponsors. Kyle also produced stories and appeared on the air.
In 2017, Cleveland Clinic, the number 2 ranked hospital in the world, recruited Kyle to lead and transform the corporate communication team’s digital approach to public relations. He and his team created a digital storytelling strategy to drive national awareness through unique stories happening at Cleveland Clinic’s locations in Ohio, Florida, Las Vegas, and London. The stories reached more than 75 million people on social media each year.
Kyle joined Meta in 2022 as a strategic partner manager on the Community Partnerships Team where he empowered community leaders, faith organizations, public figures, and gospel music artists to grow and sustain meaningful community and monetize using Facebook, Instagram, and WhatsApp.
With Up Media, Kyle has partnered with and consulted prestigious clients such as Assemblies of God, Nona Jones Ministries, Dow Jones Media Group, AARP, Churchome, Judah Smith, Home Life Media, Great American Pure Flix, and large churches on their digital strategy, content and story production, marketing campaigns, analytics, and creative projects.
“Kyle is a gifted storyteller, producer and content strategist, but just as impressive in my book: he's a force for good in this world.”
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Emily Masterson
Strategic Partner Manager, Meta
Kyle is extremely easy and fun to work with - always positive, enthusiastic and full of new ideas. I'd work with him again and again on complex and ambiguous problems that involve program management, social media management, coaching, content creation, and programmatic leadership.
He cares about quality and over-delivers results with a personal touch in everything he does. He is also an extremely gifted content creator.
Kyle is not only creative content-wise, he is skilled at collecting and analyzing data and metrics to make critical decisions.
When creating an engagement improvement plan for one of our partners, he would walk them through and interpret their performance metrics to create a plan of what to post when. Several partners he supported saw insane growth in engagement based on his coaching. It's a rare quality to have someone as creative and analytically gifted as Kyle, which makes him an extremely valuable resource.
Kyle Is also extremely honest, trustworthy, prepared, ethical, and has excellent judgment. There aren't many Kyle's out there in the world anymore - I'd hire him again in a second, and regularly recommend him to those that come to me for a consultant. .
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Ian Sager
Vice President of Audience Development, Sharecare
Kyle is a gifted storyteller, producer and content strategist, but just as impressive in my book: he's a force for good in this world.
The work Kyle produces is full of heart -- because Kyle works tirelessly at this craft. He's always prepared -- even if there's seemingly no way to prepare. Kyle throws himself 100% into his projects, rolls up his sleeves when it's needed, and isn't shy to do the unglamorous stuff. He also lifts up his teammates whenever he can, shouting wins from the rooftop, and generally easing the in-office mood.
Kyle is a true multi-hyphenate (except he's an expert in nearly everything he touches) and a delight to work with. Anyone who works with Kyle knows what a talent he is, and what an exceptional person he is.
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Jennifer Tadiello
Digital Storytelling Lead, Cleveland Clinic
I've been fortunate to work with Kyle in various capacities throughout my career. Initially, I pitched health/medical stories to him during his time at TODAY Show. We also worked alongside each other as colleagues, building a strategy for storytelling at Cleveland Clinic.
On both sides of our interactions, these constants have positively remained the same: Kyle is collaborative, open to new ideas, creative and a big picture, strategic thinker who can narrow ideas into more granular tactics. Above all, he's honest, transparent, inclusive and makes decisions based on integrity and sound ethical judgement.
